Google sites topped the 2012 U.S. unique web visitors list with 191.4 million visitors; while Facebook drew overall viewer engagement with 10.8 percent of online minutes spent. Google, Facebook, Yahoo, Microsoft, AOL, and Amazon were the top six sites on both these metrics during the 2012 year.34

watched 39.3 billion online videos during this same period. Video ad views totaled 13.2 billion.

Google sites topped the 2012 U.S. unique web visitors list with 191.4 million visitors; while Facebook drew overall viewer engagement with 10.8 percent of online minutes spent. Google, Facebook, Yahoo, Microsoft, AOL, and Amazon were the top six sites on both these metrics during the 2012 year.34

The ubiquity of ads on the Web continues to cause ethical problems, particularly for parents and those who wish to protect youth from a host of mobile media instant access via cell phones and pop-up ads, and exposure to web sites and advertisements dealing with sex, pornography, violence, drinking, and tobacco.

Pop-up and pop-under ads (ads that open up in a separate browser window) are used on some of the most visited web sites. In place of TV commercials that confront consumers with 30-second product introductions, the new “advertainment” shorts (also known as “commission content”) that pop up on different mobile devices present product or service information to the viewer through a story. For example, Madonna starred in a BMW-funded film directed by her husband. “You’re not using a product-based appeal, you’re using an image-based appeal.” It is important to mention that while stars such as Justin Bieber, Miley Cyrus, Lindsay Lohan, Lady Gaga, and Snooki draw attention to large numbers of virtual viewers in ads and infomercials, once their perceived and/or actual reputation is tainted, the attention can also turn.35

The Thin Line between Deceptive Advertising, Spyware, and Spam In addition to undesirable pop-up ads and other aggravating forced online advertising, is the more serious problem of Internet spyware and spam—which problems are now global because of the Internet. The U.S. House of Representatives Judiciary Committee passed the Internet Spyware Prevention Act of 2004, predicting that the problem of spyware would be solved. The act carries penalties of up to five years in prison for using spyware that leads to identity theft. The Department of Justice was given $10 million to find ways to fight spyware and phishing—the act of sending email to a user falsely claiming to be an established legitimate enterprise. There have been other bills introduced by Congress to curb spyware and related Internet crimes.

The debate continues over whether or not congressional legislation and laws can stop Internet spyware and spam. Critics of congressional action alone argue that both industries and government must work to end spam and spyware.36 Europe, also involved in solving cybercrime as well as daily scam-ming, takes a wider stakeholder involvement approach that includes legal enforcement and educating industry representatives and consumers. The European Cybercrime Convention, sponsored by the Council of Europe, provides a treaty for combating global cybercrime. The cybercrime convention was approved by 30 countries, including Canada, Japan, South Africa, and the United States, and has been ratified by eight countries.37 In December 2010, Canada’s government passed the Canadian Anti-Spam Law (CASL), designed to regulate specific areas of electronic commerce, including what are known as commercial electronic messages (CEMs). These encompass SMS messaging, social media messaging, and e-mail communications. Although the enforcement date has not yet been set,

Weiss, Joseph W.. <i>Business Ethics : A Stakeholder and Issues Management Approach</i>, Berrett-Koehler Publishers, Incorporated, 2014. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/apus/detail.action?docID=1565988. Created from apus on 2019-06-15 17:18:23.

 

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