Implementing a Marketing DatabaseEvery company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.Consider the following scenario:Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.Now, respond to the following:How would you address Saraâs concern about the level of privacy in an online versus off-line database?What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.
https://cheapcustompapers.org/wp-content/uploads/2021/05/cheap-custom-papers.png 0 0 ccpadmin https://cheapcustompapers.org/wp-content/uploads/2021/05/cheap-custom-papers.png ccpadmin2021-04-02 05:28:552021-08-04 12:23:41How would you address Saraâs concern about the level of privacy