Return to the Worked Example in this chapter. After conducting market research we have found that…

Return to the Worked Example in this chapter. After conducting market research we have found that the possibility of a customer in the top 5 per cent group switching to a competitor is 0.85 if we do not offer a price discount and 0.15 if we do. Consider how you could use this information to determine the appropriate level of the price rebate to be offered.

 

 

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