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Incorporating Innovation and Entrepreneurship into Corporate Strategy
The president of your company has recently announced the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy. The president has asked you to research the requirements necessary for this to happen. Your initial list identifies the following requirements:
- Ongoing environmental monitoring
- An entrepreneurial climate
- Encouragement of entrepreneurial behavior
- A strong customer/stakeholder focus
Analyze why each of these is important along with your plan for achieving them.
- Submit your answers in a 4- to 5-page Microsoft Word document, using APA style.
- Name your document: SU_MBA6710_W2_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.