Southwestern University Traffic Problems Southwestern University (SWU), located in the small town of Stephenville, Texas, is experiencing increased interest in its football program now that a big-name coach has been hired. The increase in season ticket sales for the upcoming season means additional revenues, but it also means increased complaints due to the traffic problems associated with the football games. When a new stadium is built, this will only get worse. Marty Starr, SWU’s president, has asked the University Planning Committee to look into this problem.
Based on traffic projections,