This discussion will give you an opportunity to consider and discuss examples of segmentation, which can be found all around us. Please respond to all of the following prompts in the class discussion section of your online course:

This discussion will give you an opportunity to consider and discuss examples of segmentation, which can be found all around us. Please respond to all of the following prompts in the class discussion section of your online course: Find examples of segmentation online, or in a print ad, or elsewhere, and answer the following questions: What demographic is being targeted by this example? On what attribute or benefit is the example based? Is the example behavioral, based on the usage occasion?

 

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