This final part of your plan is the Financial Objectives and Control Phase, Part E. In this phase you will evaluate the results of your strategies and implementations using marketing metrics. Think through the types of revenue and expenses that will occur

This final part of your plan is the Financial Objectives and Control Phase, Part E. In this phase you will evaluate the results of your strategies and implementations using marketing metrics. Think through the types of revenue and expenses that will occur. This section E of your paper should address the following: Break-Even Analysis Forecasted Income Statement Qualitative comments on how you will measure success

 

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